Paige Bueckers frontlines new Nike x Levi's campaign, and it's their biggest to date

Jael Rucker

Paige Bueckers frontlines new Nike x Levi's campaign, and it's their biggest to date image

Paige Bueckers is front and center for Nike's new campaign with Levi's.

The deal, which was announced by Highsnobiety, is said to be their biggest to date, with collaborative clothing and a three-piece sneaker collection. Aside from Bueckers, the campaign features NFL Player Keon Coleman, hip-hop artist Larry June and designer Daniel Buezo, with the capsule bringing forth three new iterations of the Nike Air Max 95. Up first is the Levi's x Nike Air Max 95 Black, which features sleek black denim construction and matching black laces.

Next is the Levi's x Nike Air Max 95 Denim, which is made with indigo denim material and a matte rubber outsole. Then there is the Levi's x Nike Air Max 95 White/Ecru, which includes a mix of Ecru Denim and white overlays that contrast beautifully with the gum outsole.

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Sneakers aside, the capsule is accompanied by the Levi's x Nike Trucker Jacket and Levi's x Nike Baggy Jeans, both of which are made with selvedge denim and feature a mid-to-light wash color pattern alongside Nike swoosh logo patches and white stitching.

The new Levi's x Nike collection will be available to shop starting July 10 via the official Levi's website and select Levi's flagship stores. The capsule will also be available on Nike SNKRS beginning July 11.

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Jael Rucker

Jael Rucker has worked as the Associate Commerce Editor at PureWow, focusing on analytics and trends to pitch stories and optimize articles that build and engage their audience. Her work has also been seen in Footwear News and WWD. Prior to 2024, she was the style and pop culture editor at ONE37pm for over three years, contributing numerous product reviews, brand profiles and fashion trend reports, which included interviewing Steph Curry, Snoop Dogg and more.