Adidas will spend $43 million over the next 10 years on the player it thinks will be the next soccer superstar, according to La Gazzetta dello Sport.
Hello, world. Get ready to know 22-year-old Juventus star Paul Pogba.
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Outbidding world competitor Nike, adidas signed the young Frenchman to the eight-figure endorsement deal that will make him the face of the new laceless ACE 16 PureControl boots.
According to The Mirror, the deal "represents a blow to Nike."
Pogba joins an adidas marketing team that already includes Lionel Messi, the most notable among others, and goes head to head against a Nike side starring Cristiano Ronaldo and Neymar.
Pogba, however, has a back story that includes being rejected as a teen by powerful Manchester United only to turn himself into one of the world's top talents — known for his playmaking skills and passing ability — after his transfer in 2012 to Juve.