Why NFL players are wearing flags on their helmets to promote 'International Diversity' during Week 7-8 games

The NFL has increased its effort to grow the game outside of North America, with a number of matchups being played overseas and a few programs put in place to recruit international players.

With the increase in diverse backgrounds among the players, the league is shining a light on the different nations that are represented on the gridiron, as the NFL Heritage program is back again this season.

Starting Week 7, fans will notice a plethora of players and coaches wearing flag decals either on their helmets or jackets. Participants can choose to wear the flag of an international country in which either they lived for more than two years or relatives have been born.

Last year, the NFL introduced the program with more than 200 players and coaches taking part. It was a hit in 2022, and it's back even bigger in 2023, as the league has stated the number is now beyond 330.

MORE: Why is the NFL wearing rainbow colors?

Here is more to know on the program and the flag decals:

Why are NFL players wearing flags on their helmets?

Per the NFL's release, the initiative seeks to "represent the ever-growing pool of various nationalities and cultures that make up the league."

Players can add flags to their helmets, while coaches can wear flag patches on jackets for the games.

"As we continue to prioritize the NFL's growth globally, we're proud to have our players and coaches honor their backgrounds through the NFL Heritage Program," said Peter O'Reilly, NFL executive vice president of club business, international and events. "This initiative allows us to celebrate the heritage, families and cultures that make up the fabric of the League, and truly showcases the growing global reach and impact of the sport of football and the NFL."

The league highlights Kyler Murray (South Korea), Amon-Ra St. Brown (Germany), Puka Nacua (Samoa), Fred Warner (Mexico) and Tua Tagovailoa (Samoa) as players who will participate.

A full list of players and coaches who will be wearing flag stickers and pins, respectively, is below.

NFL players wearing flags on helmets

The complete list of participating players and coaches, alongside countries or territories they are representing, can be found here:

Players

 Coaches