It's easy to forget that Bill Belichick isn't auditioning for the next lead on "The Golden Bachelor" but instead trying to grasp football relevance as the head coach of the North Carolina Tar Heels football program.
After being unceremoniously exiled from the NFL, Bill is trying to revive a team in desperate need of a facelift.
Instead of buzzing around his reclamation project, Bill seems to only create headlines with his off-the-field antics.
The 73-year-old's relationship with his 24-year-old girlfriend, Jordon Hudson, has been a national media punching bag.
The age gap was peculiar, but Belichick's bizarre "CBS Sunday Morning" appearance raised questions about his dynamic with Hudson and her relationship within the UNC infrastructure. Belichick is now, once again, coming to his partner's defense.
In recent publicly obtained messages to a UNC senior communication associate, Beth Keith, Belichick made a damning accusation directed at CBS.
"Secretly, CBS had a camera focused on Jordon where lead producer Gabe instructed her to sit," Belichick wrote to Keith. "For approximately 35 uninterrupted minutes, Tony asked questions about the book. Then, the questions shifted to other subjects that were not related to the Art of Winning, which we had outlined as off-limits with my book publicist."
Even if the claim about sticking to questions about the book was valid, Hudson is a figure in the book.
Belichick even refers to her as his "muse" in the memoir.
Despite being a genius on the gridiron, he's inept at understanding that fighting the image he and Hudson portrayed will only further hurt his public perception.
Belichick's squad has one of the easiest schedules in the nation, so perhaps winning games again could cure this PR nightmare.