The Shedeur Sanders hype was hit with a buzz saw last week after the news that the Cleveland Browns' rookie signal-caller was cited twice by police for excessive speeding.
It wasn't a particularly egregious crime, and no one was physically harmed, but the consecutive infractions shone a light on a 23-year-old who continuously struggles with self-awareness.
Sanders was garnering praise for his attentiveness behind the scenes and impressive showing throughout the recent minicamp periods, but these recent incidents could negate all of his positive progression within the organization.
One FOX Sports analyst recently suggested there's a different negative Shedeur attribute that teams and the media perhaps didn't pay enough attention to.
While appearing on "The Herd," former Philadelphia Eagles scout and current football pundit John Middlekuff gave his blunt assessment of Shedeur's coverage.
"I think we're making too much of the speeding tickets and didn't make enough of the leadup [to the draft] and the disaster it was before it happened," Middlekuff said. "It couldn't have gone worse for Shedeur. I don't think this is going to work because it's the Browns, but younger people go a lot faster than they used to. Not a great way to start, though."
The NFL is like any other job—first impressions matter.
Shedeur was making an initial positive impact, and then succumbed to the same nonsensical behavior that rolled their eyes at Colorado.
Compared to the rest of the league, he no longer has the immense talent or a father of a coach to excuse all of his actions.
If he doesn't figure out how to be a pro fast, Cleveland could release him before the end of the summer.