Deion Sanders turns up the heat ahead of 2025 season

Jeff Hauser

Deion Sanders turns up the heat ahead of 2025 season image

As the Colorado Buffaloes approach the start of the 2025 football season, head coach Deion “Coach Prime” Sanders is demanding urgency from his players. With just 10 days separating his team from a season-opening clash against Georgia Tech, Sanders is leaving no doubt about his expectations. 

In the latest Well Off Media video released Monday, Sanders delivered a fiery speech, warning his players that time is running out. He called out those who he feels are coasting through practice or waiting until game day to “flip a switch.” His message was clear that the switch doesn’t exist, and the standard must be met now. 

“We got 12 days to unite, to come together as a team, as a staff, to understand what we represent and who we are,” Sanders said.

 

The urgency stems from a disappointing offseason scrimmage where Colorado’s performance fell short of the standard.  Sanders didn’t mince words, telling his players that a repeat showing in real competition would leave them “eaten alive.” The blunt warning reflects a program in transition.

This season marks a new chapter for Sanders and Colorado, as the team moves forward without the household names that helped redefine the program over the past two seasons. Quarterback Shedeur Sanders, defensive back Shilo Sanders, and two-way star Travis Hunter have all departed for the NFL, leaving significant gaps to fill. 

Sanders now turns to Liberty transfer Kaidon Salter and freshman phenom Julian “JuJu” Lewis as candidates to lead at quarterback. While a new wave of players will be tasked with replacing Hunter’s rare two-way versatility.

Despite the challenges, Sanders insists this roster may be stronger overall than the one that finished 9-4 and earned an Alamo Bowl bid last season. He has leaned on an experienced coaching staff with Pat Shurmur running the offense, Robert Livingston directing the defense, and NFL legends Warren Sapp, Marshall Faulk, and Byron Leftwich serving in support roles. The NFL experience is designed for pro-style development, but with a talented young squad? Time will tell. 

Sanders’ personal journey adds weight to the moment. Having spent part of the offseason undergoing treatment for bladder cancer, he is back on the field and more determined than ever to lead Colorado into its next era.

Colorado’s season opener against Georgia Tech on August 29 will set the tone for the campaign. For Sanders, it’s about building a culture of urgency and excellence. The next week will determine whether the Buffaloes are ready to rise or risk being left behind.

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Jeff Hauser

Jeff Hauser is a freelance writer with The Sporting News. He has over twenty years of experience and is a two-time Emmy Award winner, Heisman Trophy and Biletnikoff Award voter. Among the events he has covered are the Super Bowl, College Football Playoff, World Series, World Cup, and WBC Boxing. Hauser is a regular guest on FOX Sports and ESPN Radio. He previously wrote for Sports Illustrated, SB Nation and Athlon Sports.