Player comps for top prospects can be a difficult exercise.
There's so many factors that go into a comp - size, style of play, growth potential, individual on-field strengths and weaknesses - that it's sometimes difficult to name a player who is like the recruit you're watching.
And it's always important to avoid hyperbole - "the next Brady," "the next Manning," "the next Moss" are all sure signs that the evaluation has jumped the shark.
247Sports has always done a good job with their player comps, so it is initially startling to read the first line of Benjamin Russell (Alabama) five-star wide receiver Cederian Morgan's profile.
"Evaluation echoes that of a luxury sports car: big, smooth, and powerful," Gabe Brooks wrote.
The 6-foot-4, 210-pound pass-catcher, rated the nation's No. 11 overall prospect and No. 2 wide receiver, is that type of athletic specimen.
And now we know where he'll be playing his college ball.
On Wednesday, Morgan announced his commitment to the Alabama Crimson Tide over fellow finalists Auburn, Clemson, Colorado, Florida and Georgia.
Morgan took official visits to many of his finalists over the past month-plus, but Alabama got the last visit.
And they pulled out all the stops.
Morgan and his family met with legendary coach Nick Saban and he walked away enamored with the program's historic standing in the college football landscape.
“They’ve got a winning tradition,” Morgan told Pro Football Network. “The receivers that came through there have been great at the college level and in the league. And then Coach Shep [JaMarcus Shephard], as a receivers coach — he is one of the best to do it. The energy he brings makes me want to go hard every day.”
The dynamic receiver marks the program's 10th verbal commitment in the past 10 days, a hot streak that has launched the recruiting class to No. 6 nationally.
That group is headlined by Morgan and Gainesville (Georgia) five-star linebacker Xavier Griffin.
Here's what 'Bama is getting in its new super-charged pass-catcher, according to 247Sports:
"Evaluation echoes that of a luxury sports car: big, smooth, and powerful. Plays with obvious horsepower, accompanied by some encouraging physical refinement and nuance in regards to fluidity and locomotion. Dominant in contested scenarios as a consistent high pointer who exploits significant physical advantages vs. smaller defenders."
"Owns an enormous catch radius that gives a QB a large target throughout the route tree. Immensely productive with huge receiving numbers and even some limited defensive reps."
"Excellent multi-sport profile that includes averaging a double-double in hoops, an Alabama 6A high jump silver medal (6-8), and a 21.74 200-meter rep. Size and track speed suggests that another top-end gear in pads exists, and therefore consistent downfield separation ability. Shows encouraging short-to-intermediate route snap and leveraging ability, especially considering size."
"Uniquely gifted pass-catching target with outstanding physical tools and athletic chops. Projects as a high-major impact player with traits that suggest long-term NFL Draft high-round potential."