Sportico released its 2025 NFL Valuation Report on Wednesday, and the results are interesting.
Compiled by Kurt Badenhausen, the report places the average franchise value at $7.13 billion, which is a 20 percent increase from 2024, demonstrating the unparalleled dominance of the NFL in the global sports business. The Dallas Cowboys remain the most valuable team in sports at $12.8 billion, topping Sportico's rankings for the sixth consecutive year. The Cowboys are now joined in the $10+ billion club by the Los Angeles Rams ($10.43 billion) and the New York Giants ($10.25 billion).
The 2025 report also shows the 32 NFL franchises are collectively worth $228 billion, including team-related businesses and real estate, with total revenue reaching $22.2 billion in 2024. Additional highlights include: the Los Angeles Rams and the New York Giants becoming the second and third NFL teams to surpass $10 billion valuations, at $10.42 billion and $10.25 billion, respectively, and the Cincinnati Bengals being the least valuable at $5.5 billion.
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Sportico
Additionally, the average operating profit for NFL teams is $151 million, driven by $692 million in average revenue per team, and the NFL outpaces all other U.S. sports leagues in franchise value, with the average team now worth $7.13 billion. By comparison, Sportico’s average team values in other U.S. sports leagues have the average NBA team at $4.6 billion, MLB team at $2.82 billion, and NHL team at $1.79 billion.
The 49ers led the NFL in ticket revenue for the third straight year at $176 million after local taxes but before the visiting teams’ share. These valuations come as the NFL’s growth trajectory accelerates, driven by its recent embrace of private equity ownership and a surge in minority stake sales across multiple franchises.
Major new stadium projects in Washington, Buffalo, Tennessee, and Cleveland are poised to boost local revenues, while every team would benefit from the opt-out the NFL has for its media contracts in 2029 and a potential 18-game regular season.
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