Serena Williams has officially joined Ritual as the brand’s first-ever Women’s Health Advisor.
The announcement, which was made earlier this week, will see a partnership between the brand and Williams for their ultimate shared mission: to bring clarity and credibility to women’s wellness, an industry that is often filled with confusing claims and lacking real transparency. To kick things off, Williams has curated a collection of her favorite Ritual products that support her daily routine and help her perform at her best as a mom and businesswoman.
This includes the Women's Multivitamin 18+, which is clinically backed and formulated to help fill nutrient gaps in diets for women between the ages of 18 and 49. Also included in the tennis legend's daily vitamin routine is the Synbiotic+, which blends prebiotics, probiotics and postbiotics to support a balanced gut microbiome, and the Hyacera, another clinically effective product proven to reduce wrinkles and fine lines and improve skin smoothness, all in one daily capsule.
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Ritual is one of the only brands conducting clinical research on its finished formulas, and Williams is helping to shift the conversation around women’s health from confusion and stigma to clarity and evidence-based empowerment. Together, they’re working to create a future where women can approach their health with the confidence that comes from knowing what’s in their products and why.
You can shop the collection now.
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