The Cleveland Cavaliers and Insomnia Cookies are teaming up to offer delicious treats at Rocket Arena

Jael Rucker

The Cleveland Cavaliers and Insomnia Cookies are teaming up to offer delicious treats at Rocket Arena image

Cleveland Cavaliers

Attention Cavs fans, the Cleveland Cavaliers and Insomnia Cookies have agreed to a multi-year agreement, and it's just in time for National Chocolate Chip Cookie Day.

Beginning the 2025-26 NBA season, this collaboration brings the irresistible taste of Insomnia Cookie’s warm, delicious cookies to the heart of Cleveland’s sports and entertainment scene, adding two concourse concession stands to Rocket Arena’s Street Level. The new locations will serve a select assortment of Insomnia cookies, including fan-favorite classic Insomnia flavors like Chocolate Chunk, Peanut Butter Chip, Snickerdoodle, and more.

Additionally, Insomnia’s very own “Cookies IN Ice Cream,” along with new dessert options, will be available in suites for Cavaliers and Cleveland Monsters games, along with select special events and concerts. “Insomnia Cookies is a household name across Northeast Ohio – and we know that our fans love the brand,” said Allison Howard, Executive Vice President and Chief Commercial Officer for the Cleveland Cavaliers and Rock Entertainment Group. 

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Cleveland Cavaliers

She continues, “Partnering with Insomnia Cookies and bringing them inside Rocket Arena is another way that we continue to elevate the entire experience for all our fans. We know this is going to be an incredible treat for everyone who walks through our doors this season.” The first Insomnia Cookies location in Cleveland opened in the summer of 2016.  The brand has since expanded to four locations in the city, including the newest at Rocket Arena. This partnership is one of the many ways Insomnia is reaching more Insomniacs, one market at a time.

“Our partnership with the Cleveland Cavaliers and Rocket Arena marks another significant milestone in our growth journey of scaling to 1,800 bakeries globally over the next decade,” said Seth Berkowitz, CEO and Founder of Insomnia Cookies. “Insomnia’s passionate cult-like following combined with the Cavs' loyal fan base will help us reach Insomniacs in an unparalleled way.

To celebrate this new partnership, Insomnia is offering Cavs fans 15% off all packs from Monday, August 4 at 11 a.m. ET to Saturday, August 9 at 3 a.m. ET at select Cleveland stores with the discount code GOCAVS. This promotion is only applicable to the 6-pack, 9-pack and 12-pack and cannot be redeemed on promo packs.

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Jael Rucker

Jael Rucker has worked as the Associate Commerce Editor at PureWow, focusing on analytics and trends to pitch stories and optimize articles that build and engage their audience. Her work has also been seen in Footwear News and WWD. Prior to 2024, she was the style and pop culture editor at ONE37pm for over three years, contributing numerous product reviews, brand profiles and fashion trend reports, which included interviewing Steph Curry, Snoop Dogg and more.