Influencer Alix Earle goes from her fluffy robe to a drop-dead gorgeous black dress — that’s so low-cut it seems to defy gravity — to attend the glamorous launch party for the 2025 Sports Illustrated swimsuit issue.
Earle’s blonde hair was worn straight and sleek, and she says in an earlier post on Thursday, May 15 TikTok share that she waited to pick her dress until after her glam squad finished. She was deciding between a red dress and the black one she ended up wearing — with its plunging neckline and low-hanging belt.
@alixearle Gucci by Tom Ford ♥️ OBSESSED w this dress 👏🏻👏🏻👏🏻
♬ original sound - ˖°🦇ִ ࣪🕸•`
“I don’t really know what to expect of tonight, but I’m excited,” she says in the video, as a team of people does her hair and makeup. “I’m also excited to be with all of the other girls.”
She said that she couldn’t party too late, because she had a morning flight out of NYC Friday morning to head to New Orleans for her sister Ashtin’s graduation. The busy star, 24, admitted she was then going to turn around again and come back to NYC on Monday, May 19.
@alixearle sports illustrated hiiiii
♬ original sound - notkayb
The launch party was held in NYC, and it was Earle’s first — despite being her being the iconic magazine’s first-ever digital cover star in 2024.
“Last year, when I did the digital cover it came right after the launch week so I didn’t really get to go to anything with anyone,” she explained.
Earle was fitted for hair extensions while creating her chatty video, and she laughed at her dark spray tan. She then published two posts of her going from her robe to her gown — including one that showed her flipping through the magazine, with Salma Hayek on the cover.
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