The Series 7 by Curry Brand has officially arrived.
A shoe that is set to raise the bar, the shoe fuses lightweight agility, long-haul durability and elite responsiveness into one complete package. "Back in 2023, we had a meeting with Stephen where he tried on a prototype running shoe featuring our latest foam," said Gabe Hellen, Managing Director of Curry Brand, in a statement. "This led to the Series 7 – built to withstand the grind of a playoff series with no compromises, simply the best of the best. When we started wear-testing the shoes, the feedback was overwhelmingly positive, and we knew we wanted to share this sneaker with basketball players everywhere," she continued.
Aside from its futuristic design, the shoe also features a supercritical foam midsole paired with an all-new high-abrasion UA Flow, which the brand says is an unprecedented combination of cushioning, grip and enhanced durability. Plus, it weighs just 10.7 ounces, which allows players to stay light on their feet while making hard cuts, stopping on a dime and accelerating with confidence.
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Curry Brand
Additionally, the Series 7 features a 3D-molded external shank at the mid-foot, offering torsional rigidity and lateral stability for full control on every cut and crossover. "The whole concept behind the Series 7 was to create something completely new—taking that super-critical foam typically used in running shoes and bringing it to the basketball court," said Steph Curry in a statement.
He added, "The final product is, in my opinion, one of the highest-performing shoes ever made for the game. I’ve never worn a shoe that feels this light yet this sturdy, with the perfect balance of court feel and cushioning. Hands down, it’s the best basketball shoe I’ve ever worn."
Retailing at $160, the Series 7 by Curry Brand officially launches on Friday, August 22, at Under Armour Brand Houses, on UA.com, and through select distribution partners.
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