Jena Sims made a jaw-dropping entrance the night of Thursday, May 15 at the Sports Illustrated Swimsuit launch party in New York City, turning heads in a sheer bronze gown with a thigh-high slit. The event, held at the Hard Rock Hotel, brought together the brand’s 2025 stars — and Sims wasn’t about to blend in.
The 36-year-old model and philanthropist shared a behind-the-scenes video on Instagram, teasing her big night with the caption: “GRWM to win Rookie of the YEAR!!! @si_swimsuit.”
The clip shows her stepping confidently out of an elevator, clutching a sparkling beaded purse, and striking a pose in the shimmering gown. Fans flooded the comments with fire emojis, calling her a “smoke show” and praising her bold beauty look.
Sims was among several stars celebrating the magazine’s new issue. Livvy Dunne, Lauren Chan, and Xandra Pohl also walked the carpet, with Dunne making headlines for her mint-blue mini dress and quick outfit change inside the party.
But Sims’ look may have stood out for its elegance and edge — and her post made it clear she wanted that Rookie of the Year title.
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