The Wild Collective has officially gone "Game Day" with new NCAA-themed collection

Jael Rucker

The Wild Collective has officially gone "Game Day" with new NCAA-themed collection image

The Wild Collective

The Wild Collective is ready to kick off the college football season.

The fashion disruptor redefining sports apparel line has announced the nationwide launch of its NCAA collection, which will be available exclusively at select Target stores and on Target.com beginning August 10. This debut collection brings an effortlessly chic approach to collegiate style, offering fans a fresh way to represent their school pride. The lineup blends elevated silhouettes and bold graphics with refined details, delivering game-day looks that are as fashion-forward as they are spirited. 

Whether you're repping your alma mater or showing up for a classic college rivalry, these pieces are made to stand out on campus, in the stands, and beyond. Schools featured in the launch include The Ohio State University, Arizona State, Kansas, LSU, Minnesota, Michigan State, Florida, Clemson, Alabama, and others—giving fans across the country a new reason to rep their team in style.

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The Wild Collective

“Our partnership with Target is built on a shared belief: that sports apparel can be expressive, fashion-focused, and designed with intention,” said Whitney Bansin, founder of The Wild Collective, in a statement. “This collection reflects The Wild Collective’s signature blend of edge, energy, and elevated style.” 

This launch marks the first in a series of planned collections between The Wild Collective and Target. With a shared commitment to pushing the boundaries of what sports merchandise can look like, both brands are aligned on one clear vision: making fashion-forward fanwear more accessible than ever.

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Jael Rucker

Jael Rucker has worked as the Associate Commerce Editor at PureWow, focusing on analytics and trends to pitch stories and optimize articles that build and engage their audience. Her work has also been seen in Footwear News and WWD. Prior to 2024, she was the style and pop culture editor at ONE37pm for over three years, contributing numerous product reviews, brand profiles and fashion trend reports, which included interviewing Steph Curry, Snoop Dogg and more.