Paige Bueckers donned a one-of-one fit made by Dapper Dan for first professional tunnel walk

Jael Rucker

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Paige Bueckers donned a one-of-one fit made by Dapper Dan for first professional tunnel walk image

Paige Bueckers looked super fly for her first professional tunnel walk earlier this week, rocking a custom one-of-one fit made by Harlem couturier Dapper Dan.

Partnering with Sherwin-Williams, the global leader in paint, the company announced the second edition of its campaign highlighting its least popular color  –The Loneliest Color 2025: Radiant Lilac SW 0074 – in partnership with the Dallas Wings Rookie. For opening night, Bueckers donned a one-of-one Radiant Lilac SW 0074 outfit created by Dapper Dan, who is the Creative Director of The Loneliest Color, for her first professional career tunnel walk in her hometown of Minneapolis. The custom, handmade tracksuit featured this year’s least tinted color brought to life through touches of subtle western influences mixed with classic streetwear.

"When it comes to how I choose to express myself, I always stay true to me. I love The Loneliest Color," shared Bueckers in a statement. Through my partnership with Sherwin-Williams, I want people to feel inspired and empowered to find what sparks that confidence for them—be it through fashion, sports, or the paint on your walls," she continued.

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"It was an honor being named Creative Director of The Loneliest Color last year and I’m excited to continue encouraging people to rediscover the beauty of color through this campaign," added Dapper Dan. "Paige has already begun breaking barriers in women’s sports, and it's important to me to celebrate the next generation of trailblazers. The look we collaborated on for her debut hometown tunnel walk has so much meaning and as I always say, everyone should be proud of who they are—embrace it and express it unapologetically."

Paige’s custom, handmade tracksuit by Dap was inspired by the energetic sophistication of Radiant Lilac SW 0074 with subtle western influences on the drawstrings and pant details–a nod to the Dallas roots she’s planting.

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Jael Rucker

Jael Rucker has worked as the Associate Commerce Editor at PureWow, focusing on analytics and trends to pitch stories and optimize articles that build and engage their audience. Her work has also been seen in Footwear News and WWD. Prior to 2024, she was the style and pop culture editor at ONE37pm for over three years, contributing numerous product reviews, brand profiles and fashion trend reports, which included interviewing Steph Curry, Snoop Dogg and more.