Alix Earle grabbed attention with a new Instagram post on Tuesday, June 17 from Cannes that had fans speaking out in the comments. The 24-year-old influencer shared a video walking and dancing demurely through a flower-covered villa in a tight black strapless dress that showed off her figure and drew comparisons to Marilyn Monroe.
She captioned the video “Business in Cannes 🍇👏🏻,” and let the visuals do the talking. Fans filled the comments with fire emojis and praise, calling it her “best look ever.” Designer Michael Kors even chimed in, writing, “You in this look 😍.” Others wanted the music info and joked that the clip should be on a billboard.
Earle has built a huge following by consistently delivering these high-glam moments in exotic locations, mixing travel, lifestyle, and just enough personal life to keep fans engaged. She’s one of the most recognizable influencers online right now, with more than 4 million Instagram followers, 7 million TikTok followers and growing.
She’s also been dating NFL wide receiver Braxton Berrios since 2023 and they've appeared at events together, drawing plenty of attention from football fans and the influencer crowd as well.
Earle’s growing presence at international locales like Cannes reinforces her crossover appeal. Whether she’s filming beauty content, hanging out with friends, or stepping out at brand sponsored parties, Earle keeps finding new ways to stay at the center of the conversation both online and off.
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