Karol G is heading to Brazil!
The Latin singer will be the halftime performer for the Kansas City Chiefs and Los Angeles Rams game on September 5, which will take place at Corinthians Arena in São Paulo.
The league is celebrating the “Sounds of Latin America through Gameday Entertainment” for YouTube's first exclusive NFL live broadcast.
“I’m so excited to be part of YouTube’s first-ever NFL live broadcast, it’s truly an honor and a moment I’m so proud to be part of,” the Colombian artist, who’s making the rounds with her Billboard No. 1 album Tropicoqueta, said in a press statement. “I’ve watched many NFL halftime shows over the years, and now having this opportunity to bring my music to this global stage means the world to me. I can’t wait to celebrate with everyone in São Paulo and fans all around the world.”
In addition to Karol G's performance, Brazilian artist Ana Castela will perform the country’s national anthem, “Hino Nacional Brasileiro.” As for the U.S. national anthem, it will be performed by saxophonist Kamasi Washington.
“This broadcast is a landmark moment in our partnership with the NFL, where the worlds of football, music and creators will powerfully collide,” said Angela Courtin, VP of Sports and Entertainment Marketing at YouTube. “From the real-life manifestation of our creator community in São Paulo to a global icon like Karol G taking the stage at halftime, this partnership with the NFL is a testament to our shared vision. It’s about more than just a game; it’s a statement that the future of live sports and entertainment is global and connected.”
YouTube and the NFL have a multi-year agreement, which began in 2023 that grants YouTubeTV and YouTube Prime Channels exclusive rights to Sunday Ticket.
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