'Call Her Daddy' podcaster Alex Cooper scores partnership with National Women’s Soccer League

Jael Rucker

'Call Her Daddy' podcaster Alex Cooper scores partnership with National Women’s Soccer League image

Call Her Daddy podcaster Alex Cooper has multiple projects in the works, including a partnership with the National Women’s Soccer League.

Cooper, who runs the Unwell network, has a flurry of projects in the works, including development deals with other influencers, a new hydration drink, and more. She recently spoke at Amazon Port at Cannes Lions 2025, where she expanded upon her partnership with the NWSL, which she says will include fan activations. "In speaking to a lot of female athletes — and I think every woman here at Cannes can relate — [the issue] is that people have a really hard time understanding that women can be multidimensional," she told the crowd.

"We are able to watch LeBron [James] be a father and one of the greatest basketball players of all time, and I think as a woman you can’t fathom that if she is a female athlete she has a personal life and a personality and a sense of fashion and style and all those things," she continued. 

MORE: NFL star Solomon Thomas just made his 'MJ the Musical' broadway dreams come true

Speaking on the concern women athletes have in regards to social media, Cooper added, "A lot of the women I have spoken to are afraid to amplify themselves on social media. You see the rise of women right at the end of their careers, right before they retire, they start to post more and come out of their shell a bit because they feel like, Ok, now I can lean into a different side of myself."

The popular podcaster and entrepreneur was in town to premiere her new Hulu docuseries, Call Her Alex. 

In 2024, she signed a three-year, $125 million deal with SiriusXM.

MORE ENTERTAINMENT NEWS:

Jael Rucker

Jael Rucker has worked as the Associate Commerce Editor at PureWow, focusing on analytics and trends to pitch stories and optimize articles that build and engage their audience. Her work has also been seen in Footwear News and WWD. Prior to 2024, she was the style and pop culture editor at ONE37pm for over three years, contributing numerous product reviews, brand profiles and fashion trend reports, which included interviewing Steph Curry, Snoop Dogg and more.