Bill Belichick has spoken on the now viral moment involving his girlfriend, Jordon Hudson, during an interview with CBS.
The North Carolina head football coach released a statement on Wednesday addressing an awkward exchange with interviewer Tony Dokoupil, where Hudson interrupted to shut down a question about how the two met.
It is the first time Belichick has spoken on the incident since the interview aired on Sunday.
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The relationship between the former Patriots head coach and Hudson has come even further into the spotlight this week. On Wednesday, The Athletic released a report detailing Hudson's increasing involvement with the UNC football program, including an alleged role in shutting down the production of an HBO "Hard Knocks" series on the Tar Heels.
Here's what to know about Bill Belichick's statement on his CBS interview.
Bill Belichick statement, explained
Belichick released a statement on Wednesday addressing the specific moment from his interview with CBS's Tony Dokoupil, when Hudson spoke up from off to the side to shut down a question on how she met Belichick.
"I agreed to speak with CBS Sunday Morning to promote my new book, 'The Art of Winning - Lessons from My Football Life.' Prior to this interview, I clearly communicated with my publicist at Simon and Schuster that any promotional interviews I participated in would focus solely on the contents of the book," Belichick said.
He continued, "Unfortunately, that expectation was not honored during the interview."
Among a number of contentious exchanges during the sit-down, Hudson's interjection is the one that has gotten the most attention since it aired. Belichick's statement says, "The final eight-minute segment...presents selectively edited clips and stills from just a few minutes of the interview to suggest a false narrative — that Jordon was attempting to control the conversation — which is simply not true."
CBS released a statement in response to Belichick's on Wednesday. The network said, "When we agreed to speak with Mr. Belichick, it was for a wide-ranging interview. There were no preconditions or limitations to this conversation. This confirmed repeatedly with his publisher before the interview took place and after it was completed."
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Bill Belichick CBS interview
Belichick's interview with CBS covered a wide range of topics, including some that had him stumbling over his words at times.
One of the more difficult exchanges came at roughly the 5-minute mark in the clip below. Dokoupil pressed Belichick on why Patriots owner Robert Kraft is not mentioned anywhere in his memoir. The coach called the end of their relationship in New England a "mutual decision," but the interviewer insisted Kraft used the word "fired."
Bill Belichick, second in all-time NFL wins and a six-time Super Bowl champion, talks with "CBS Mornings” Tony Dokoupil about his father's advice, Tom Brady, and his new book, “The Art of Winning.” https://t.co/SsQxUwmape pic.twitter.com/kSAt2pLKcq
— CBS Sunday Morning 🌞 (@CBSSunday) April 27, 2025
The moment with Hudson occurred at around the 6:20 mark. The interviewer asks how the two met, which prompts Hudson to say, "We're not talking about this," from the background.
A spectacular 30 seconds of television right here pic.twitter.com/q10fDz2DkL
— Arcand (@ChristianArcand) April 27, 2025
Bill Belichick email
On Tuesday, Jordon Hudson showed just how entrenched she is in Belichick's professional life, posting a screenshot of an email sent by Belichick slamming the promotion soon-to-be-released memoir on Instagram.
In the email from April 10, Belichick seems to be writing his publishers to discuss a recent article written about his book. He says that he does not like that the article focuses solely on one of his shortcomings, as opposed to his successes from a nearly 50-year coaching career in the NFL.
Jordon Hudson has posted this screenshot of an email from Bill Belichick (from April 10?) on Instagram, accompanied by Taylor Swift’s Look What You Made Me Do: pic.twitter.com/lhrn5ASSry
— Nicole Auerbach (@NicoleAuerbach) April 29, 2025
"This is about what I expected from the media," Belichick wrote. "We went through how important it was for me to put, 'I f—ed up' in the book, and of course, that is the feature of this article - which is mostly about admitting mistakes and talking about a Super Bowl mistake. I am fine with putting mistakes in the book, but I am certainly not surprised that of 260+ pages, that is what they would highlight."