Stephen Curry and De'Aaron Fox are taking the show on the road this summer as Under Armour presents the Curry Brand World Tour.
The five-city tour across the U.S and Asia will see the NBA stars bring the Curry Camp concept overseas for the first time, blending an innovative and immersive basketball experience, along with the debut of Curry Brand's first-ever basketball culture convention – Curry Con.
"I’m incredibly excited for this year’s tour—not only to host Curry Camp in San Francisco but also to bring it to Asia for the first time," Curry, said.
“I’m looking forward to working with some of the best young athletes in the world at both Curry Camp experiences, teaming up with De’Aaron to connect with fans at the first-ever Curry Con, and immersing ourselves once again in the culture and history of the region."
🚨 CURRY BRAND ASIA TOUR 2025
— nana (@namxsj) July 8, 2025
steph and de’aaron fox are heading to tokyo (🇯🇵), hong kong, xi’an, and chongqing (🇨🇳) this august with curry brand.
there'll be the very first #CURRYCON — this is so exciting! pic.twitter.com/AEAm1ye49C
The Curry Camp experience, which is in its ninth year in the U.S. and first time in Asia, aims to mentor the next generation of hoopers — both boys and girls — with a select group of high-potential young athletes and passionate grassroots players receiving 1:1 coaching, skill development and mentoring from Curry and Fox, alongside a host of elite coaches and trainers.
Curry has been the face of Under Armour's basketball division since 2013, launching the Curry Brand as a standalone division in 2020.
In 2023, Fox was announced as the first signature athlete under the Curry Brand, launching his first signature shoe — the Under Armour Curry Fox 1 — in 2024.
“I’m thrilled to return to Asia this summer with Curry Brand and Under Armour, making stops in Tokyo, Hong Kong, and Xi’an before joining Stephen in Chongqing," Fox said.
"The fans in the region are incredibly passionate about basketball, and it’ll be special to engage with them again at these activations while exploring some new cities and sights on this tour."
Curry, whose brand has grown enormously across the Asian region, is delivering a first-of-its-kind experience for fans, with Curry Con, combining basketball culture, fan engagement, and innovation in a 3-day festival in the tech hub city of Chongqing.
Curry Con attendees will have the chance to explore interactive exhibits, engage in sports sessions with athletes, and discover the Curry Brand's latest innovations.
2025 Curry Brand World Tour Dates
| Player | Location | Date |
| Stephen Curry | San Francisco | August 13-15 |
| De’Aaron Fox | Tokyo, Japan | August 13-14 |
| De’Aaron Fox | Hong Kong | August 15-16 |
| De’Aaron Fox | Xi’an, China | August 16-17 |
| Stephen Curry & De’Aaron Fox | Chongqing, China | August 18-20 |