Since Greater Western Sydney started winning games the fear factor across the league has escalated, and now they’re favourites for the flag the complaints about being gifted a flag have cranked up to the max.
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But coach Leon Cameron wasn’t having any of it, telling media he wasn’t going to be saying sorry for how good his team is.
And why would he? Cameron must be the happiest man in football at the moment.
So what was he really saying when he fronted the media in the lead up to Saturday’s preliminary final against the Bulldogs.
What he said: "I'm not here to apologise for our young club having some success early."
What he meant: “None of you whingeing pricks wanted this job because you didn’t want to get thumped every week. Well, who’s laughing now?”
What he said: "The West Coast Eagles were in a prelim final in their fourth year, and won a Grand Final in their sixth year.“
What he meant: “They didn’t have the draft picks, but they had some players who enjoyed recreational drugs. That must have helped.”
What he said: "It's a topic at the moment but it'll move on next week and the week after.”
What he meant: “We’ll be so pissed in a fortnight we couldn’t care less what people say. And anyway, no-one covers the footy up here so we won’t hear a word.”
What he said: “This time next year there'll be something else to talk about.
What he meant: “This time next year it’s going to be back-to-back chatter, then three-peat then best-ever side. You thought Hawthorn was a pain in the arse?”
What he said: "We're a young club finding our way.”
What he meant: “This must be how Prince Harry felt growing up – booze, broads and benders all laid out.”
What he said: “We've had a really good, successful season thus far, but prelim finals are really hard to win.
What he meant: “Prelims are hard to win if you’ve built your team the ‘normal’ way. Should be a cakewalk for us though.
What he said: "I understand that the Dogs have been in a number of prelim finals in the past 15 to 20 years, and they're going to be excited about their chances."
What he meant: “They haven’t got a hope.”