Adelaide Crows have unveiled a new club logo after a 15-year stint for the previous version.
Using a font called 'NinetySeven' - which is a tribute to their first AFL premiership in 1997, the new logo features a swooping crow on the front.
It is the first change to the Adelaide crest since the previous version was implemented in 2009.
A closer look at the meaning behind our new logo. pic.twitter.com/Mv61kw5jNw
— Adelaide Crows (@Adelaide_FC) November 6, 2024
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“The logo is one of the Club’s most recognisable features and our supporters take great pride in it, and the throwback to the original swooping Crow reinforces our connection to this city and state by the way it now incorporates the actual shape of South Australia,” Silvers said in a club statement.
“We also wanted to make sure we celebrated our heritage but with a modern look and feel, which we think will resonate with our next generation of supporters. We’ve consulted and listened to a wide range of stakeholders, including and most importantly sections of our supporter base, over the past 18-months.
“Now is the perfect time to make this change as our new headquarters at Thebarton Oval is moving closer and closer to reality, so it really is the start of a new era.”